European Union : FAQ

A product is placed on the market by its producer or his representative when it is first made available, i.e. when it is transferred on completion of its manufacture with a view to its distribution or use within the Community.
The concept of placing on the market relates to each individual product, and not to a product type, nor to the launching of a product range.
The product is considered as being transferred either upon its physical transfer or after the transfer of ownership. Transfer of the product is considered as being performed, for example, in the context of a transaction involving a sale, loan, hire, lease or donation.