Strategy

To stay fully abreast of our customers' requirements, we've set up 60 centers in 25 countries specialized in applications such as elevators, packaging, textiles and data centers. Our goal is to develop the most effective solutions with customers to meet their specific needs.

To get a handle on users' expectations, we've re-created their daily environment in the laboratory. Thanks to these innovation platforms, we are able to respond much faster with solutions based on observation that are often very simple, but always effective.

To forge close contacts with customers and present the extremely diverse range of solutions offered by Schneider Electric and its partners, we launched private professional trade shows in 2005 called Initi@tive. The shows feature our main products and solutions, as well as those of our partners, and an “à la carte” schedule of conferences. In 2005, Initi@tive shows were held in Seville, São Paulo, Mexico City, Santiago, Istanbul and Bangkok.