The country lineup manager liaises between the departments concerned by the product and the field. He relays information, oversees marketing and commercial exchanges, and manages supplying for the countries for which he is responsible. He accompanies each phase of a product’s marketing, from the launch to end of life.
• Optimise the productlocal launch. The country lineup manager enables local players (managers, technicians, sales forces to discover the technical characteristics, assets and performance of the product for which he is responsible. In addition to this information/training, he contributes to the events surrounding the launch and advertising campaign in the country he manages.
• Ensure quality follow through. Each month, with the country sales and marketing managers, the country lineup manager analyses results. This makes it possible to adjust the offer or to put in place correction action plans via new training or by improving the distribution service.
• Feedback.Between head and local offices, the country lineup manager capitalises on the marketing experience generated by the offer. Using tools such as reports and marketing data bases, he is able to share his analysis and conclusions with the different players.